All articles

Websites

Your Website Isn't Ugly. It's Unconvincing.

4 min read

Redesigns rarely fix conversion, because the problem is usually the argument, not the aesthetic.

Four blocks do the work: a clear promise, proof that you can keep it, a packaged offer with an understandable price, and one obvious next action.

If a visitor cannot say what you do, who it is for and what it costs within ten seconds, no amount of animation will rescue the page.

Want this built for your business?

Tell me the goal and I'll map the shortest path to it.

Keep reading

Deepak Chandra